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Yahoo! and the limits of a free Web

 

Yahoo! blocked email access to people who had installed ad-blockers. The experiment caused anger, but it’s one more sign that the current model of a free Web for services we used to pay – from mail to news – is becoming unsustainable.

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How Fiat Hopped on Google to Drive Traffic

Oil prices and the Detroit meltdown brought Fiat back to the U.S. To raise brand awareness following an absence of decades, it worked with Google on a strategy of online ads and search optimization. In 12 months, name recognition rose 127% and year-on-year sales 120%.

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The Inner Struggles of Ketchup

Ketchup has a single duty but it misbehaves. It is notoriously difficult, and often messy, to get out of the bottle. But Cambridge Professor Michael Cates understands it. Soft matter—from shampoo to chocolate—is composed of tiny particles, some of which may act like solids when the rest is running like liquids. In disagreement, they create jams, like the driver who suddenly hits on the brakes and stops everyone else.