Posted on

The Universe Fits in Eight Characters

We compress text to the size of a mobile. There is an old, and brief, solution: the word. “In the letters of rose there is the rose, and the entire Nile fits in the word Nile.” A wine label can be art. Symbols surround us. And we don’t always want them to change, like Google did.

Posted on

There is Plenty of Time

The possibility to buy online in a second, something that could take us hours in the past, makes us believe that “we have no time.” We do: the same amount as always. We now have to earn each second of attention, and keep it. But it’s worth it: some messages cannot be told in a second.

Posted on

Which Half is Wasted?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker said a century ago. Do you believe in the stats? Bots have driven cheating. A media firm, OLX, even favors stop counting clicks. And now there are mobile ads blockers.